COMMERCIAL AUDIO

2H Technical has installed numerous background music systems in businesses in Europe and the USA. Our expertise in this field can help you design the optimum system for your business. The right music can boost sales, increase productivity, and polish your business' image. Whether you're looking to augment your existing system or seamlessly incorporate audio into your construction project, our engineers will work with you to design a solution that is intuitive, reliable, and that fits your timeline and budget.

Many research studies in many different countries have concluded that music can influence desired behavioural responses in subjects in everyday life. If used correctly, music can potentially be a very powerful tool for almost every kind of organisation. There are broadly four contexts in which this is true of music.

1.Encouraging a positive attitude towards a product by associating it with emotionally connecting music. Think the Cadbury’s Flake commercial.

2.Improving the comprehension of a message by syncing it with congruent music. Many commercials with a call to action employ music that lyrically reinforces the message.

3.Changing the tempo of human activity through beats per minute and volume. Playing slower and softer music can encourage customers to stay longer and spend more money.

4.Shifting the listener’s emotional state to encourage a different behaviour. According to research by Entertainment Media Research, four in five people frequently listen to music to deliberately put themselves in a more positive frame of mind.

Contact our sales team to find out how we can help your business with its background music needs.